Posts added by digitalmedium1


02 Jun 2015
How to Create a Facebook Page for Business
How to Create a Facebook Page for Business

Hundreds of millions of people use Facebook everyday! Tap into this gigantic audience of potential customers by setting up a Facebook Page for your business.

The process is relatively simple:

Stage 1: Select a Classification

Navigate to https://www.facebook.com/pages/create.php. This page will offer six different classifications to choose from:

facebookpage

Each of these classifications provides more relevant fields for your desired Page. The screenshot below illustrates the fields required when the Local Business or Place category is chosen.

facebookpageform

Select your desired classification and then carefully choose the official name for your Business Page.  Facebook does allow you to change your name and URL once but it is best avoided as not the easiest of processes!

Stage 2: Fill Out Basic Information.

You will be automatically walked through four basic sections to complete the fundamental aspects of your Page.

Section 1 – About

This serves as the main 2-3 sentence description of your company. This will feature on your main page, so ensure it is richly informative, succinct and engaging. Include a link to your company website as well. This is also where you can enter your unique domain (that, as previously mentioned, can only be changed once). For example, Digital medium Facebook Page employs the URL facebook.com/digitalmediumbristol.

Section 2 – Upload Profile Picture

You’ll be asked to upload a picture. This is the primary visual icon of your page, appearing in search results and alongside any comments you publish. The recommended size is 180 x 180 pixels, but any perfectly square image will suffice!

Section 3 – Add To Favorites

Each individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here, ( similar to bookmarking a web page in your web browser), for easy access.

Section 4 – Reach More People

Facebook will ask  you to create an advertisement to draw attention to your Page.  Advertising is not free so it may not be prudent to pay for ads at this stage as there is nothing as yet on the Page that would be attractive enough to visitors to “Like” your page.

Stage 3: Become Familiar with Admin Panel

The Business Page is now live and Facebook will request if you want to “Like” your Page. It is not effective to do so at this stage as this “like” will appear in NewsFeeds of those you are personally connected to on Facebook and alert them to your Business Page which isn’t yet complete in terms of content.
Look for “Settings” in the top navigation bar and click on it which will bring up a vertical navigation bar on the left hand side. Among the options presented are:

Page Info. This allows you to add additional information about your business and depending on which classification was chosen at Stage 1 further fields are revealed.

Notifications. Here you determine when and how you would like to receive Page alerts. Be conscious of setting a frequency that dovetails into your social media marketing schedule.

Page Roles. Even if you are the main manager of the Page, you may wish to give access to your Facebook Page to employees. Here, you can invite other colleagues to make changes and add content to your Pages. This facility will allow responses by those in your organisation best equipped to deal with the specifics of questions, eg. technical, ordering, public relations issues etc. At busy times you may choose to outsource social media and you may prefer that a designer uploads images to your Page.

Stage 4: Publish Content to your Page

You now need to publish content to your Page and you need to begin with Posts! Facebook presents six options:

  1. Plain text status
  2. Photo with caption
  3. Link with caption
  4. Video with caption
  5. Event page
  6. Location check-in

Ensure to use a variety of content in order to engage the visitor!  Consider carefully as to what your target audience requires from your Page. What stats would they like to read? What links would they like to click? By clicking the little grey arrow in the top-right corner of each post and then clicking “Pin to Top”you can move one of your posts to the top of your Page’s Timeline for seven days. This feature is excellent for product announcements, business news and events, and any post which you wish to highlight!

Cover Photograph 

Usually, this is a branded image to help attract people to your Page and spans the top of your Facebook Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.

coverphoto

Now your Page is populated with content,  you can start strategically inviting users to “Like” it.  It is recommended to invite users in the following manner:

  1. Colleagues – to “Like” your page and its content to build some initial activity.
  2. Supporters in your network. Let them know you are on Facebook and encourage them to engage with your posts.
  3. Customers. An active Page will provide interest and thereby engagement.

.With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to view the number of visitors engaging with your Page and content.

Stage 5: Gauging Growth

In order to evaluate your marketing decisions on Facebook use the embedded metrics. Simply click the “Insights” option in the top navigation to see the following:

Overview: This tab displays a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.

Likes: This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to quantify the breakdown of paid versus organic growth.

Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking with the posts of that day to see if you can replicate that reach.

Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.

Now you are up and running you can enjoy all the engagement with potential and existing customers. Facebook is a really valuable marketing tool in an increasingly digital age!

02 Jun 2015
Berkeley Centre Health
Berkeley Centre Health

Our purpose is to offer a comprehensive, high quality service delivered by a broad spectrum of healthcare experts. With the stunning ‘flagship’ location at The Berkeley Centre and outlying satellite clinics our aim is to help as many people as possible in Bristol and the surrounding area.

We were recommended to Peter (owner) and James (manager) by a previous client, aware that they were searching for a redesign of the lackluster and poorly designed Berkeley Centre Health website. It was clear that the design impacted on functionality and that visually the site failed to import the professionalism of the Centre.

We were determined to create a site that was extremely visitor friendly: by clarity of format, detailed information through images and text and ease of contact. The Centre has 30+ Practitioners from whom we required detailed information regarding their specific therapies! A number of images were provided by the Centre, however the majority were sourced by us. It was important that, with so much information, the structure of the site clearly defined where specific information was to be found.

The completed redesign now reflects the quality, standards, excellence and elegance of Berkeley Centre Health. Details of specific treatments are easily accessed and are presented in an informative and visually engaging style. Links to contact pages are well defined and allow ease of appointment making and sending of enquiries.

Features:

  • Page Builder – users can build their own pages via the admin area with flexibility on size and look of each element on the page.
  • Social Media Integration – the website is linked to the Berkeley Centre Health Twitter and Facebook accounts, so that users can see their latest news.
  • Contact Form.
  • Responsive design – in order for the website to adapt small or large screens.
  • Future proof  as the needs of the client changes the site can be readily developed, so Peter and James can add treatment pages for new practitioners.
24 May 2015
Security Warning: Update WordPress Core, Themes and Plugins Now

In the last week it was reported that there is an XSS vulnerability in WordPress 4.2, 4.1.2, 4.1.1, and 3.9.3, which allows an attacker to compromise a site via its comments. The WordPress security team quickly patched the vulnerability and released 4.2.1 within hours of being notified.

If you run a WordPress website, you are advised to update immediately. If you have enabled automatic updates, then the update may already have hit your site. If not, you can update manually by logging into your admin area and navigating to Dashboard → Updates .

In addition to this, lots of WordPress themes and plugins received security updates. Due to inaccurate information within the WordPress codex, a number of developers improperly assumed the <i>add_query_arg()</i> and <i>remove_query_arg()</i> functions would properly escape user input. So please check your WordPress website to ensure that no themes and plugins need updating. If you have brought any of these from an online marketplace, then you should login and check what version number the themes and plugins are currently using and make sure they are up to date.

24 May 2015
Morley Grove Kitchens
Morley Grove Kitchens

Hugo Morley came to us as he wanted the website for his bespoke kitchen business to be redesigned. After analysis of his business we worked to create a site that visually engaged the visitor, by displaying clean and clear images of the kitchens Morley Grove had designed and built in Bristol, Bath and surrounding areas. We arranged the images of the bespoke kitchens in a grid system, allowing the visitor an overall impression of the quality and style of Morley Grove’s previous kitchen builds. We added a function which allows the visitor to view any image in a lightbox and browse all the images of that particular build. To ensure that Morley Grove could add new images of work completed we used WordPress as it features an admin page that is simple for Hugo to add and update projects himself.

19 Feb 2015
Séamus Ó Baoighill
Séamus Ó Baoighill

http://seamusobaoighill.com/

 

Séamus (now 17) began playing at the age of 8 and was the youngest member to have entered Sgoil Chiùil na Gàidhealtachd by age 11, under the instruction of Iain MacFarlane and Iain MacFadyen.

Séamus is a notably fine musician and a savvy young guy who knew that having his own website would enhance his exposure and help further his career. A couple of years ago he had asked a friend to create a website for him. This site required improvement, added content and a creative overhaul. Séamus had been selected as a finalist in BBC Radio Scotland Young Traditional Musician 2015 Finals and therefore needed a distinctive website to support his position as a serious musician, with the realistic potential of musical career ahead of him.

The existing WordPress website was without any real design or structure  and contained a minimal content. There was very little to exhibit Séamus’ musical talent; in fact Séamus was hardly visible in any  way!

We wanted to ensure that the site would embody everything that Séamus was about; his youth, his musicianship, his roots and the strong Celtic influences. The site would have to reflect the traditions of his environment and also recognise that Séamus is a 21st century guy.  We had to be sure that the design of the site would allow traditional imagery to amalgamate seamlessly with the new. Luckily our design team love a challenge,  and successfully created a visually stunning site, that conveys the beauty that is Skye, yet ensures that Séamus remains the focus.

It was important to us that Séamus’ music would be heard. To this end, we downloaded MP3 files of his music, and added a facility to play the music as soon as the website has loaded. We put up videos of Séamus fiddling, so that the full experience could be seen and heard. We provided a link to Seamus’ YouTube channel so that all his videos can be viewed. To keep visitors up-to date with all things Séamus, we built-in a Social Media section which includes the ability to read his tweets and send back to him.

Features:

  • Page Builder – users can build their own pages via the admin area with flexibility on size and look of each element on the page.
  • One Page Website
  • Social Media Integration – Séamus’ website is linked to his Twitter account, so that users can see what he has been up to. There is also a link to his YouTube channel so that users can watch his videos.
  • Music Player – in order for Séamus’ music can be heard as soon as users visit the website.
  • Contact Form.
  • Responsive design – in order for the website to adapt small or large screens.
  • Future proof – as the needs of the client changes the site can be readily developed, so he can add new events in his calendar and update the music that is played on the website.
14 Jan 2015
Discountants
Discountants

http://discountants.co.uk/

If you are looking for a friendly, knowledgeable and approachable accountancy practice who are prepared to invest time and understanding into your business and tax affairs without charging you the earth for it, you have found them!

Discountants came to us needing a new website to advertise their accountancy services. Their previous website had not been updated for a few years and needed to be completely redesigned for today’s market.

We ascertained that we needed to present the content from Discountants in an uncomplicated fashion. It was of primary importance to us, that users of the Discountants website are able to access the information they are seeking quickly and easily. The visitor, by engaging with a site that presents as reassuringly transparent and straightforward, is more likely to view Discountants accountancy services as possessing the same qualities and trust  Discountants to provide a high level of client care. We also wanted the Discountants website to demonstrate exactly  how able the company is at benefiting both new and existing businesses, and individuals seeking accountancy services. We considered the most efficient and enhancing method to do this was by creating a large slideshow, as a banner, which alternates between 3 different slides of  engaging black and white images, with text headlining the various categories for whom  Discountants provide their highly rated services.

The Discountants logo was our inspiration for design. The colour scheme is of a similar palette to the Discountants logo. Icons were selected for having similar design qualities to the logo. We were aware that on certain pages, there was much content that needed to be shown, therefore we had to find a design solution in order to divide into smaller sections. We chose to use accordions, which allow users to expand and collapse certain sections. These accordions are then used to display the more detailed information about each accountancy service that Discountants provide. As Discountants receive excellent testimonials from their clients, we integrated a widget from FreeIndex, which allows users to read the latest reviews from customers. We also have a Contact page which visitors use to email Discountants if they need more information regarding the services they provide.

Our websites are future proofed, thereby allowing changes, adaptations, additions of new elements – pages, widgets, design, themes and plugins. This site can be modified and expanded with ease and simplicity.

Features:

  • Page Builder – users can build their own pages via the admin area with flexibility on size and look of each element on the page.
  • Contact Form.
  • Responsive design – in order for the website to adapt small or large screens.
  • Banner Design.
  • Future proof – as the needs of the client changes the site can be readily developed.
13 Jan 2015
Alison Frazer
Alison Frazer

www.alisonfrazer.co.uk

Alison Frazer is an experienced Employment Law Barrister based in Bristol, UK. She provides legal advice, support and representation to employers and employees either directly or through solicitors.

Alison Frazer asked us to develop a website to advertise her services as an experienced Employment Law Barrister, based in Bristol, UK. As a commensurate professional and highly successful practitioner, with a vast amount of experience gathered over the years working with and representing many organisations and individuals, Alison Frazer’s website needed to reflect all her outstanding qualities. Alison is “always approachable” (Legal 500) , a fact that required to be clearly highlighted as integral to her ethos. Therefore we wanted to create a site that was clean, uncluttered, styled and corporate but also reflected the ease with which a client could engage with Alison.

To reflect the scale of Alison’s business we chose to use an image of skyscrapers as an unobtrusive background to the Home Page. This would subliminally associate the business to accomplishment and corporate professionalism. The style and layout of the text and graphics were developed to provide clarity for the user and to be reminiscent of legal text (especially the use of a capitalised font).  We chose to refine each area of  Alison’s expertise into distinct, but simply structured sections, with again, clarity, being our focus. This resulted in an excellent balance of gravitas and provision of information in a highly accessible and comprehensible manner for the user.

To include a section regarding Alison herself was obviously a primary requirement, not only to showcase her varied and successful career, but also to reflect her cordiality. The photograph of Alison shows her in the countryside, away from a corporate  environment. Her expression is one of warmth and engagement.

The contact form was designed to be extremely easy to use, so clients are enabled to make speedy contact with Alison.

Features:

  • One page  Parallax website – presents information in a more accessible and interesting way.
  • Logo design – created to be both stylish and memorable.
  • Contact form – easy to use.
  • Responsive design – in order for the website to look great on small or large screens.
  • Social Media Integration – links to Facebook, Google + and Twitter.
  • Future proof – as the needs of the client changes the site can be readily developed.
13 Nov 2014
The Hampton Clinic
The Hampton Clinic

http://www.thehamptonclinic.co.uk

The Hampton Clinic is set in opulent surroundings in the prestigious Berkeley Square in Clifton, commonly referred to as the ‘Harley Street’ of Bristol. We are excited to be able to bring cutting edge technology and the latest advancements in treatments and health transformation programmes to Bristol. The clinic offers a clean, highly professional environment where you can relax and feel safe in the hands of the professionals. 

Our clients of  The Hampton Clinic  Bristol came to us with a well defined and considered concept for a website. We have worked with clients who require our expertise in developing every aspect of their website, which creatively is very satisfying. However, we also like the challenge of realizing a tighter brief. Our clients have a wealth of experience within the medispa industry and understand the needs of their clients in relationship to a website .Together we developed a number of interesting and original ideas including the use of facial and body  images as menu links.We aspired to create a site that wholly reflected the nature of our clients business and the experience of their services customers would receive. Style, elegance, simplicity, purity, clarity and  ease of communication were highlighted as our top objectives. Our design team ensured that The Hampton Clinic were always part of the design process by setting up a test website that showed all stages of development.  A good rapport ensured that we could exact any changes and content efficiently. Ultimately we were pleased to present a website that fulfilled a brief that required detailed information of services and treatments, in a concise and visually engaging format, along with clarity and ease of appointment booking procedure. All executed within budget and time frame.

We integrated the website to The Hampton Clinic Twitter and Facebook accounts so that when a new blog post is published, a post is created on the Twitter and Facebook accounts. We also gave clients the ability to leave reviews on the website so that The Hampton Clinic can display the good feedback received from their services. Finally, on every page there is a means to contact The Hampton Clinic, in order for customers to book an appointment.

Our clients intend to enter the site for a web design award within their industry.

Features:

  • Page Builder – users can build their own pages via the admin area with flexibility on size and look of each element on the page.
  • Contact Form – on every page, so that users can email The Hampton Clinic quickly and easily.
  • Email setup – we set up two email addresses for The Hampton Clinic so that they can receive emails from their contact forms.
  • Interesting navigation – combining text and images.
  • Responsive design – in order for the website to look great on small or large screens.
  • Logo and Banner Design.
  • Social Media Integration – blog posts are published to Facebook and Twitter and  The Hampton Clinic‘s Facebook and Twitter feed are displayed on the website.
  • Review Functionality – users can leave feedback on treatments that The Hampton Clinic can then display on their testimonials page.
13 Nov 2014
Life Pearls
Life Pearls

http://www.lifepearls.co.uk

Lifepearls is a blog is about bringing wisdom back to the people. Wisdom is not a fabled quality possessed only by elders, lonely old women, cross-legged gurus and wizards in fantasy worlds. It is a human quality which is both a necessary life skill and a virtue. Despite it being celebrated by the Greeks, it has lost its popularity in modern society and although it may be something that may well come with experience there are often young people who are ‘wise beyond their years’.

We, at Digital Medium, Bristol were commissioned to design and develop a blog website called Life Pearls. Our client, Ally Jane, had the great concept of providing meaningful, considered and helpful advice for those that are in need and for those who wish to gain and celebrate wisdom! She asked us to design a logo that would visually encompass the significant messages she is seeking to spread. Ally Jane required a site that was easy to use, (Ally describes herself as a “technophobe“), therefore we chose to use a WordPress website which features ease of update and addition of new content. Ally found she was able to realize her vision, to present blogs covering a variety of topics designed to provide “positive, insightful and inspirational” messages which can encourage us all to make better choices in life. To ensure that these blogs reach a wider audience, all new blog posts published appear on the Life Pearls Twitter and Facebook account. We also integrated newsletter functionality where by people can add their emails to a mailing list to receive newsletters via email. These newsletters are designed in the administration area of the website.

Features:

  • Page Builder, – users can build their own pages via the admin area, which offers flexibility on size and appearance of each element on the page.
  • Contact Form
  • Logo Design
  • Social Media Integration – blog posts are published to Facebook and Twitter and all blog posts can be shared on the website via other people on any of their social media accounts.
  • Newsletter Functionality Life Pearls website allows subscription to a newsletter via a mailing list. Ally is able to create and distribute the newsletter in the admin area of the site.
30 Sep 2014
Stretch Activities
Stretch Activities

http://www.stretchactivities.co.uk

We redesigned a website for London based company Stretch Activities, who deliver a range of activity classes for babies, toddlers, children with parents/carers. Georgie Mitchell and Annabel Seares came to us as they needed a redesign of the existing Stretch Activities website. We decided that there didn’t need to be so many pages and put most of the content on just one page so it was easier to access. We then created a menu with links that would scroll to different sections of the homepage.

Features:

  • Page Builder- Users can build their own pages via the admin area with flexibility on size and look of each element on the page.
  • Parallax Images
  • Image Galleries
  • Contact Form
  • Email setup – We set up email for Stretch Activities so that they can receive email from the contact form.
  • Logo/Banner Design
29 Sep 2014
Greenhorn Homes
Greenhorn Homes

www.greenhornhomes.co.uk

Eco-friendly building & carpentry services in and around Bristol

Craig Greenhorn came to us with his new business – an eco focused building company influenced by PassiveHaus. He wanted a simple website that would promote his work and services effectively, without over complicating the process. We decided that it was necessary to present two slideshows of images, to illustrate the breadth and quality of Greenhorn Homes trade and craft, along with small sections of text to explain each of his services succinctly. In addition to these services, Greenhorn Homes build houses that are known as “Passive Houses” (Read about Passive Houses). This forms a key element of Craig’s working process and we needed to ensure we communicated the numerous benefits of  PassiveHaus standards to the readers of the website. To do this, we created a section dedicated to Passive Houses, which includes a 90 second video concisely describing the concept, requirements, process and benefits.

To ensure that, for those interested in his services, there would be an easy means of contacting Greenhorn Homes, we created a contact form at the bottom of the site. This sends an email to Greenhorn Homes to which they can then respond to any inquiries or queries.

Features:

  • Parallax Images
  • Contact Form
  • Video section – an extremely effective method of conveying information.
  • One page site – The whole website uses just one page,therefore allowing more creative and interesting design.
  • Links to social media sites – enabling greater interaction with the site.

If you would like a site similar to this then please take a look at our Available Packages

24 Sep 2014
I’m Amazing
I’m Amazing

www.imamazing.co.uk

We made this website for a company called I’m Amazing, who produce and sell their nutritious and delicious salad. Chris came to us needing a website that would allow people to look at the salad and see information about the ingredients that are used to create the salad. In order to do this, we felt it was important that people should be able to see pictures both of the salad and the fresh ingredients to show the salad to its full potential. In addition to this, when pictures of the ingredients are clicked, users are then able to read the information about each ingredient and see what each ingredient brings to the salad. Also there is plenty of information about where people can buy the salad from including links to companies that stock the I’m Amazing salad. All of this information is all on just one simple webpage with menu items linking to sections of the page rather than different pages.

Features:

  • Parallax Images
  • Contact Form
  • One page site – The whole website uses just one page
  • Email setup – We set up email for I’m Amazing so that they can receive email from the contact form.
  • If you would like a site similar to this then please take a look at our Regular Web Design Package

 

 

07 Aug 2014
Renewable Energy Partner
Renewable Energy Partner

www.rnepartner.com

We made this website for Renewable Energy Partner, a project development company that specialise in renewable energy projects in the Middle East and Africa. Adel came to us with an existing WordPress site that was not being used to its full potential. Its content was structured but very unappealing to the eye. So we decided to retain most of the text and some of the images, but just make it look a bit more interesting. Adel also had a lot of events and conferences he attended every year and so we thought it would be great if users could keep track of when these events take place. So there is a news and events which has a list of events he has attended or is attending, along with a calender so that users can look at what events are coming up on a month-by-month basis and each event has their own page so that you can see all of the details for each event. Adel can manage all of this in the admin area of his site. We also produced the same site but in French at http://www.enrpartner.com.

Features:

  • Event Management- Events can be added, edited and viewed allowing users to see what events Renewable Energy Partner are attending and the details of those events.
  • Language Switcher- Users can switch between the English and French site via links in the main menu.
  • Page Builder- Users can build their own pages via the admin area with flexibility on size and look of each element on the page.
  • Parallax Images
  • Image Galleries
  • Contact Form

If you would like a site similar to this then please take a look at our Template Website

11 Jul 2014
Alan Brice Welding & Storage Systems Website
Alan Brice Welding & Storage Systems Website

We made this website for Bristol based Mobile Welder; Alan Brice. Alan came to us after experiencing huge costs to keep his previous website online – being charged premium business rates normally associated with large scale corporations not small independent tradesmen. The previous site Alan had was rather outdated, with only a single small box at the centre of the page providing very basic information, no imagery and the design was rather dull and uninspiring. We met with Alan and worked with him to produce a list of features to include on the site, during this process Alan mentioned a second skew to his services – Storage Systems and this inspired us to create a dual sided website with two independent domain names. By combining the structures of the two sites we have created a seamless experience for the user, the two sites have an almost identical structure but with one mirroring the other in its layout – this is the only clue the user is given that they’ve actually moved onto another website. By doing this we allow Alan’s site to appear independently in google for both mobile welding searches and storage systems searches in google rather than one domain and one landing page coming up for both. This in effect doubles Alan’s effective online reach.

  alanstort2humbnail template

Features:

  • 4 Page Custom Wordpress Site x2 – Doubled across two domains and interlinked for a seamless experience.
  • Dynamically loading information – email address etc updates depending on what side of the site you are on (Welding or Storage)
  • Custom Imagery
  • Contact Forms

If you would like a site similar to this then please take a look at our Template Website

25 Jun 2014
Win a Free Website/Web Design Package with Digital Medium, Bristol
Win a Free Website/Web Design Package with Digital Medium, Bristol

COMPETITION TIME!!!

We are giving away a FREE WEBSITE to one lucky Facebook or Twitter user who reposts  this, follows us or Likes our page! Once we reach either 1000 Facebook likes or twitter followers we’ll pick one winner from those who have helped us on the way!

SHARE THIS POST, FOLLOW US OR LIKE OUR FACEBOOK PAGE FOR A CHANCE TO WIN!

 

The Rules:

Reposting, liking or following us is all you need to do to be in for a chance to win! We’ll put the combined names/accounts from Facebook and Twitter into a hat once we either reach 1000 likes on Facebook or 100o followers on twitter, we’ll then pick one lucky winner from the combined names! So make sure you both like and follow us for more chances to win!

What you get:

A free website built to the specs of our Barebones Package, we can happily add extra features, pages etc for a small additional fee. If you already have a website or have no need for one you can always give it away to a friend or family member, we dont mind!

Free hosting and domain for the first year. (Usually £39.99 p/a for web hosting and £15 p/a for Domain registration)

 

Thanks and good luck!

The Digital Medium Team

 

 

23 Jun 2014
WordPress. What Is It? And Why We Like It.
WordPress. What Is It? And Why We Like It.

Many of our sites talk about being a ”Wordpress Website’ but what on earth is that?

What is WordPress?

WordPress is what is known as a content management system (CMS). What these content management systems allow you to do is be able to add, edit and delete any content that you want on your website. This then allows you to be able to build the content for your website and edit it whenever you like. You do not have to ask us or anyone else to go into your website and edit it for you. You can do it all yourself!

This isn’t the only content management system around and there are others including Joomla! and Drupal just to name a couple of alternatives. While we did consider the alternatives, there were a number of reasons why we preferred WordPress to the alternatives.

Usability

Usability is important for any user editing their own content. It’s got to be easy to edit the content you want to edit. If it’s not than you might as well not use a content management system. WordPress allows you to be able to edit your content easily. You just login to your admin area- go to your pages section – click the page you want to edit – change the content of the page in the text box and click update. Simple as that! While WordPress has added more and more features over the years making it more and more powerful, they haven’t sacrificed the usability.

Many Designs

There are thousands of designs that you can use for your WordPress site. These themes are from people all over the world contributing to make more and more choice available for users regarding what they want their design to look like. Some of these themes cost money, but there are also hundreds of free themes as well. If you do want your site to look really special though, you do usually have to pay a small amount of money. However, for a cost of £25-£40, you can get some really special, interesting themes. Do be careful to check reviews on themes you buy or download for your site, we’ve had a number of problems with poor coding, errors and incompatibilities with some of the themes we’ve used in the past, as a result we’ve now opted to recode all out themes ensuring any theme bought through us is 100% reliable and error free.

Plugins

On first impression of looking at a WordPress site, you may think that there are features it lacks such as Ecommerce. However, plugins allow you to be able overcome the limitations of the default WordPress site. For instance, by adding the WooCommerce plugin, you can then add Ecommerce to your website and start selling products. It allows people who want more complex functionality on their website to add plugins to do this without getting in the way of people who want a simpler website. Some of these plugins do cost extra however most web design companies should provide these items within the quoted cost for the website.

Widely Used

WordPress is used by 22% of the top ten million most visited websites. So almost a quarter of 10 million websites use WordPress. That’s impressive especially compared to content management systems. For instance, only 3.1% of the same 10 million websites use Joomla! which isn’t bad but its nothing compared to WordPress.

With so many websites using WordPress, it benefits future WordPress users. Firstly, users can get help if they are struggling to work out how to use it. Secondly, it means loads of people have been able to test WordPress and been able to find problems with it and then improve it. Finally, it has meant that a whole industry has now been built around WordPress with lot of people offering themes and plugins for a set price. This means users get so much more choice regarding what they want their site to look like and the functionality of the site, plus of course its allowed companies like us to exist creating even more interesting, powerful and complex sites but with a solid tested groundwork to build on.

Avoid WordPress.com

Some readers may already know of WordPress.com which allows users to make their own blogs that is then hosted on WordPress.com. This makes it a lot easier to get started than using WordPress.org. However, this does come with a lot of limitations.

The first and most obvious one is the URL you are given. If Digital Medium was using WordPress.com as opposed to WordPress.org, you would probably be reading this blog on http://digital-medium.wordpress.com as opposed to http://digital-medium.co.uk which is not a great URL for people to remember.

In addition, you are much more limited in terms of the plugins and themes you can use. Premium themes are now allowed by WordPress and you can only select from their repository which contains some good themes but not many.

We’ll be happy to answer any further questions you have, feel free to get in touch.

19 Jun 2014
4 Tips on Choosing A Great Domain For Your Website
4 Tips on Choosing A Great Domain For Your Website

When thinking about launching a website, it is important to choose a good domain name to maximise your website’s visibility. To help you achieve this, we have compiled the following tips:

1. The name of the domain should be the name of your business

It’s imperative that you try to keep the domain name and the business name the same as each other. If you expect anyone to find your website by word of mouth then make it as easy for them to find your site as possible. Having a company called ‘GoBananas’ but the web address ‘fruity.com’ isn’t much use unless your site is rigorously optimised for Google and already receiving lots of hits. Its generally expected that a companies web address will be their name plus an extension (usually either .co.uk, .com or .net) a customer or someone who has seen your marketing materials will hopefully walk away remembering your companies name if nothing else, this person should be able to return to their computer and put your name into google and immediately find your website. This is unlikely to happen if your company name and domain are different as its the search terms in the domain name that are most affecting the results, the fact that the page name and company name are same as the domain also strengthens this result generally ensuring a top first page rank for google searches on company names with a matching domain name.

2. Use a generic name or your brand name

Some people tend to think that if you are looking to sell a certain type of product like computers, the name of the domain must be really generic like “computers.com”. You can see that these generic domains are worth a lot of money. However when people buy items such as a computer, they tend to already have specific ideas in mind, whether it be a brand such as Dell or Hewlett Packard or a particular ‘type’ of product e.g laptops, desktop computers etc so having a very generic domain name can actually end up returning far less resulting page views.

In general it is better to use your brand name, especially if you are really looking to grow your business in the future. Domain names also create a history with google, the longer they exist in googles index the more trusted they become, having to change your domain name further down the line because your brand has grown and you picked a different domain when you setup the company for whatever reasons can seriously hurt your websites position in google and will effectively remove whatever history your domain has previously had with google (or other search engines).

3. Keep it local

If your business mainly operates in a local rather than a national scale, consider putting the city or county in your domain. So for example, if your business was mainly based in Bristol and you sold computers, a good domain for this business might be “buycomputersbristol.co.uk”. Note that the domain in this example uses a .co.uk extension instead of .com, .co.uk domains tend to be a cheaper option than .coms and theirs very little difference between them, in short .com’s tend to be for international companies or sellers while a .co.uk simply stands for ‘company uk’ as in a company registered within the united kingdom. Some people believe a .co.uk domain can actually provide better google rank results in local searches over .coms, although this is an unproven theory.

4. The new domain extensions

So what about the new domains? Now as well as the .com, .co.uk, .net extensions, there are now also .ninja, .camera and .guru among many other new domain extensions.

To be frank, I would really avoid these at all costs. Firstly, buying some of these new domains can be really difficult. Some registrars don’t support certain domain extensions while others do and even when you find one it does, it can be really expensive. In addition, the .com domains are still worth the most.

Having said that though, some of these new domain extensions may take off and there are some better new domain extensions than the ones I have mentioned. While some of these new domain extensions are expensive, some are also very cheap. In fact, you could even buy some of these new domains and see if they rise in value over the next few years.

However,  these new domain extensions aren’t very well known and you risk shutting out a lot of potential business if you used a different domain extension.

 

These are just some of the more important points to consider when choosing a domain and some of these points may not work for all businesses. If you need help choosing a domain for your business, please contact us and we will be happy to help.

18 Jun 2014
New Web Design Packages! Now Even Better & From Only £150!
New Web Design Packages! Now Even Better & From Only £150!

We’ve rejigged out packages to bring you an even better deal! We now offer a ‘barebones’ package for those who just need a bit of help getting a simple template setup. We’re also now offering FREE Web Hosting and a FREE .co.uk Domain Name for the FIRST YEAR!

Take a look at our web design section for more info.

18 Jun 2014
Home Care Blog Website
Home Care Blog Website

We created a blog site for Wiltshire based Domiciliary company Enterprise Care to drive more traffic to their business website enterprisecare.co.uk

The homecareblog.co.uk acts as a first port of call for people to land on when searching for home care in Wiltshire hampshire and Dorset. The aim of the blog is to provide high quality content rich articles which are interesting, and informative. With this in mind we helped Enterprise Care create an informative guide used to advise and educate people about the care options available. This method builds up trust with potential customers, making them more likely to buy services because they have found a source of information which is 1 unbiased and 2 enables them to make more in informed decisions. Providing quality information helps build a stronger brand image, and therefore makes it more likely for people to go to your site.

We use WordPress to create our blogs because they come with a number of benefits. The blog format allows for immediate publication of new jobs, information and updates straight to browsers directly. The blog is also integrated with the various social media platforms allowing for a more streamlined and organised way to interact with users on all representative sites and profiles for enterprise care and On WordPress.com, you can easily add pages to your blog in seconds.

If you would like a site similar to this then please take a look at our Template Website

02 Jun 2014
Jim Roper Video Editor Website
Jim Roper Video Editor Website

Visit Website: www.BristolVideoEditor.com

This was a personal website  made for our in house creative director Jim Roper to market his services. He built this website using WordPress and took an existing theme and then modified it to suit his needs.

The site included the following functionality:

  • Consistent page design
  • Contact form
  • Dynamic content
  • Media Portfolio
  • Responsive single page design
  • Parralax Scrolling
  • Content Management System (CMS).
  • Social Media integration with two social networks.
  • Hosted on our server.

If you would like a site similar to this then please take a look at our Template Website

19 May 2014
Manor Farm Cottage Website
Manor Farm Cottage Website

Recently we helped Somerset based couple Georgie and Phillip Mitchell design a new site to help promote their beautiful holiday cottage. We thought about what was important to someone looking to get away for the weekend or a short break and also the regular visitors already frequenting the cottage. We wanted to create a site that promoted the major selling points of the house – mainly its beautiful location/surrounding areas and the visual aesthetic of the cottage itself. With this in mind we created a site that was more visually biased using a photo of the surroundings as a backdrop to the entire site and using prominent imagery with light-boxes for better viewing. The site is simple, effective and most importantly visually attractive, we hope it helps to bring Mr & Mrs Mitchell a number of new visitors.

Features:

  • Custom HTML5 site
  • Dynamic content
  • Light-boxes
  • Contact Form
  • Downloadable PDFs

If you would like a site similar to this then please take a look at our Template Website

07 May 2014
Jonathan Roper Website
Jonathan Roper Website

This website was a personal website built by one of our team to market his services. He built this website using WordPress and took an existing theme and then modified it to suit his needs. This allowed him to do a lot of work without having to do too much as he was able to combine the existing WordPress software with his knowledge of PHP. Using WordPress also meant he didn’t have to set up a database to store all of the projects. Once he had done this, it meant that new pages and posts could be added easily using the WordPress interface instead of having to write out HTML himself.

The site included the following functionality:

  • Bespokely designed site on proven platform.
  • Consistent page design
  • Contact form.
  • Mailing list.
  • Content Management System (CMS).
  • Social Media integration with three social networks.
  • Hosted on our server.

If you would like a simple website like this, please look at our Template Websites.

17 Apr 2014
Enterprise Care Website
Enterprise Care Website

Recently we helped Salisbury based company Enterprise Care, who are a Domiciliary Care Company, redesign their site to be more functional, effective and presentable.

This site included the following functionality:

  • Custom bespoke responsive design created using Photoshop and then built from scratch using HTML5, CSS3 and jQuery.
  • Consistent page design.
  • Image galleries.
  • Mailing lists.
  • Contact form with Google Map.
  • Hosted on our hosting plan.
  • Google Analytics.

If you want a site with the same functionality as Enterprise Care, please view our Custom Websites.

07 Jan 2014
Offerclock Website
Offerclock Website

Offerclock is a pop-up offer site that helps Bristolians explore Bristol and save money. It provides a live-stream of online deals & offers nearby to guide them in making those spur-of-the-moment decisions for eating, drinking or going out.

It includes the following functionality:

  • Custom bespoke design created using Adobe Photoshop and then built using HTML5, CSS3 and jQuery built from scratch.
  • Bespoke database built using Microsoft SQL Server.
  • Customer registration and logins.
  • Administration area where users can add and edit records.
  • Contact form.
  • Facebook integration.
  • Cookie notice.
  • Google Maps.
  • Custom mobile design.
  • Searching data in number of different ways.
  • Mailing lists.

If you want a website, like this please look at our Custom Websites.