- 02 Jun 2015How to Create a Facebook Page for Business
Hundreds of millions of people use Facebook everyday! Tap into this gigantic audience of potential customers by setting up a Facebook Page for your business.
The process is relatively simple:
Stage 1: Select a Classification
Navigate to https://www.facebook.com/pages/create.php. This page will offer six different classifications to choose from:
Each of these classifications provides more relevant fields for your desired Page. The screenshot below illustrates the fields required when the Local Business or Place category is chosen.
Select your desired classification and then carefully choose the official name for your Business Page. Facebook does allow you to change your name and URL once but it is best avoided as not the easiest of processes!
Stage 2: Fill Out Basic Information.
You will be automatically walked through four basic sections to complete the fundamental aspects of your Page.
Section 1 – About
This serves as the main 2-3 sentence description of your company. This will feature on your main page, so ensure it is richly informative, succinct and engaging. Include a link to your company website as well. This is also where you can enter your unique domain (that, as previously mentioned, can only be changed once). For example, Digital medium Facebook Page employs the URL facebook.com/digitalmediumbristol.
Section 2 – Upload Profile Picture
You’ll be asked to upload a picture. This is the primary visual icon of your page, appearing in search results and alongside any comments you publish. The recommended size is 180 x 180 pixels, but any perfectly square image will suffice!
Section 3 – Add To Favorites
Each individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here, ( similar to bookmarking a web page in your web browser), for easy access.
Section 4 – Reach More People
Facebook will ask you to create an advertisement to draw attention to your Page. Advertising is not free so it may not be prudent to pay for ads at this stage as there is nothing as yet on the Page that would be attractive enough to visitors to “Like” your page.
Stage 3: Become Familiar with Admin Panel
The Business Page is now live and Facebook will request if you want to “Like” your Page. It is not effective to do so at this stage as this “like” will appear in NewsFeeds of those you are personally connected to on Facebook and alert them to your Business Page which isn’t yet complete in terms of content.
Look for “Settings” in the top navigation bar and click on it which will bring up a vertical navigation bar on the left hand side. Among the options presented are:
Page Info. This allows you to add additional information about your business and depending on which classification was chosen at Stage 1 further fields are revealed.
Notifications. Here you determine when and how you would like to receive Page alerts. Be conscious of setting a frequency that dovetails into your social media marketing schedule.
Page Roles. Even if you are the main manager of the Page, you may wish to give access to your Facebook Page to employees. Here, you can invite other colleagues to make changes and add content to your Pages. This facility will allow responses by those in your organisation best equipped to deal with the specifics of questions, eg. technical, ordering, public relations issues etc. At busy times you may choose to outsource social media and you may prefer that a designer uploads images to your Page.
Stage 4: Publish Content to your Page
You now need to publish content to your Page and you need to begin with Posts! Facebook presents six options:
- Plain text status
- Photo with caption
- Link with caption
- Video with caption
- Event page
- Location check-in
Ensure to use a variety of content in order to engage the visitor! Consider carefully as to what your target audience requires from your Page. What stats would they like to read? What links would they like to click? By clicking the little grey arrow in the top-right corner of each post and then clicking “Pin to Top”you can move one of your posts to the top of your Page’s Timeline for seven days. This feature is excellent for product announcements, business news and events, and any post which you wish to highlight!
Usually, this is a branded image to help attract people to your Page and spans the top of your Facebook Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.
Now your Page is populated with content, you can start strategically inviting users to “Like” it. It is recommended to invite users in the following manner:
- Colleagues – to “Like” your page and its content to build some initial activity.
- Supporters in your network. Let them know you are on Facebook and encourage them to engage with your posts.
- Customers. An active Page will provide interest and thereby engagement.
.With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to view the number of visitors engaging with your Page and content.
Stage 5: Gauging Growth
In order to evaluate your marketing decisions on Facebook use the embedded metrics. Simply click the “Insights” option in the top navigation to see the following:
Overview: This tab displays a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
Likes: This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to quantify the breakdown of paid versus organic growth.
Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking with the posts of that day to see if you can replicate that reach.
Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.
Now you are up and running you can enjoy all the engagement with potential and existing customers. Facebook is a really valuable marketing tool in an increasingly digital age!
- 24 May 2015Security Warning: Update WordPress Core, Themes and Plugins Now
In the last week it was reported that there is an XSS vulnerability in WordPress 4.2, 4.1.2, 4.1.1, and 3.9.3, which allows an attacker to compromise a site via its comments. The WordPress security team quickly patched the vulnerability and released 4.2.1 within hours of being notified.
If you run a WordPress website, you are advised to update immediately. If you have enabled automatic updates, then the update may already have hit your site. If not, you can update manually by logging into your admin area and navigating to Dashboard → Updates .
In addition to this, lots of WordPress themes and plugins received security updates. Due to inaccurate information within the WordPress codex, a number of developers improperly assumed the <i>add_query_arg()</i> and <i>remove_query_arg()</i> functions would properly escape user input. So please check your WordPress website to ensure that no themes and plugins need updating. If you have brought any of these from an online marketplace, then you should login and check what version number the themes and plugins are currently using and make sure they are up to date.
- 19 Feb 2015Séamus Ó Baoighill
Séamus (now 17) began playing at the age of 8 and was the youngest member to have entered Sgoil Chiùil na Gàidhealtachd by age 11, under the instruction of Iain MacFarlane and Iain MacFadyen.
Séamus is a notably fine musician and a savvy young guy who knew that having his own website would enhance his exposure and help further his career. A couple of years ago he had asked a friend to create a website for him. This site required improvement, added content and a creative overhaul. Séamus had been selected as a finalist in BBC Radio Scotland Young Traditional Musician 2015 Finals and therefore needed a distinctive website to support his position as a serious musician, with the realistic potential of musical career ahead of him.
The existing WordPress website was without any real design or structure and contained a minimal content. There was very little to exhibit Séamus’ musical talent; in fact Séamus was hardly visible in any way!
We wanted to ensure that the site would embody everything that Séamus was about; his youth, his musicianship, his roots and the strong Celtic influences. The site would have to reflect the traditions of his environment and also recognise that Séamus is a 21st century guy. We had to be sure that the design of the site would allow traditional imagery to amalgamate seamlessly with the new. Luckily our design team love a challenge, and successfully created a visually stunning site, that conveys the beauty that is Skye, yet ensures that Séamus remains the focus.
It was important to us that Séamus’ music would be heard. To this end, we downloaded MP3 files of his music, and added a facility to play the music as soon as the website has loaded. We put up videos of Séamus fiddling, so that the full experience could be seen and heard. We provided a link to Seamus’ YouTube channel so that all his videos can be viewed. To keep visitors up-to date with all things Séamus, we built-in a Social Media section which includes the ability to read his tweets and send back to him.
- Page Builder – users can build their own pages via the admin area with flexibility on size and look of each element on the page.
- One Page Website
- Social Media Integration – Séamus’ website is linked to his Twitter account, so that users can see what he has been up to. There is also a link to his YouTube channel so that users can watch his videos.
- Music Player – in order for Séamus’ music can be heard as soon as users visit the website.
- Contact Form.
- Responsive design – in order for the website to adapt small or large screens.
- Future proof – as the needs of the client changes the site can be readily developed, so he can add new events in his calendar and update the music that is played on the website.
- 13 Jan 2015Alison Frazer
Alison Frazer is an experienced Employment Law Barrister based in Bristol, UK. She provides legal advice, support and representation to employers and employees either directly or through solicitors.
Alison Frazer asked us to develop a website to advertise her services as an experienced Employment Law Barrister, based in Bristol, UK. As a commensurate professional and highly successful practitioner, with a vast amount of experience gathered over the years working with and representing many organisations and individuals, Alison Frazer’s website needed to reflect all her outstanding qualities. Alison is “always approachable” (Legal 500) , a fact that required to be clearly highlighted as integral to her ethos. Therefore we wanted to create a site that was clean, uncluttered, styled and corporate but also reflected the ease with which a client could engage with Alison.
To reflect the scale of Alison’s business we chose to use an image of skyscrapers as an unobtrusive background to the Home Page. This would subliminally associate the business to accomplishment and corporate professionalism. The style and layout of the text and graphics were developed to provide clarity for the user and to be reminiscent of legal text (especially the use of a capitalised font). We chose to refine each area of Alison’s expertise into distinct, but simply structured sections, with again, clarity, being our focus. This resulted in an excellent balance of gravitas and provision of information in a highly accessible and comprehensible manner for the user.
To include a section regarding Alison herself was obviously a primary requirement, not only to showcase her varied and successful career, but also to reflect her cordiality. The photograph of Alison shows her in the countryside, away from a corporate environment. Her expression is one of warmth and engagement.
The contact form was designed to be extremely easy to use, so clients are enabled to make speedy contact with Alison.
- One page Parallax website – presents information in a more accessible and interesting way.
- Logo design – created to be both stylish and memorable.
- Contact form – easy to use.
- Responsive design – in order for the website to look great on small or large screens.
- Social Media Integration – links to Facebook, Google + and Twitter.
- Future proof – as the needs of the client changes the site can be readily developed.
- 25 Jun 2014Win a Free Website/Web Design Package with Digital Medium, Bristol
We are giving away a FREE WEBSITE to one lucky Facebook or Twitter user who reposts this, follows us or Likes our page! Once we reach either 1000 Facebook likes or twitter followers we’ll pick one winner from those who have helped us on the way!
SHARE THIS POST, FOLLOW US OR LIKE OUR FACEBOOK PAGE FOR A CHANCE TO WIN!
Reposting, liking or following us is all you need to do to be in for a chance to win! We’ll put the combined names/accounts from Facebook and Twitter into a hat once we either reach 1000 likes on Facebook or 100o followers on twitter, we’ll then pick one lucky winner from the combined names! So make sure you both like and follow us for more chances to win!
What you get:
A free website built to the specs of our Barebones Package, we can happily add extra features, pages etc for a small additional fee. If you already have a website or have no need for one you can always give it away to a friend or family member, we dont mind!
Free hosting and domain for the first year. (Usually £39.99 p/a for web hosting and £15 p/a for Domain registration)
Thanks and good luck!
The Digital Medium Team
- 23 Jun 2014WordPress. What Is It? And Why We Like It.
Many of our sites talk about being a ”Wordpress Website’ but what on earth is that?
What is WordPress?
WordPress is what is known as a content management system (CMS). What these content management systems allow you to do is be able to add, edit and delete any content that you want on your website. This then allows you to be able to build the content for your website and edit it whenever you like. You do not have to ask us or anyone else to go into your website and edit it for you. You can do it all yourself!
This isn’t the only content management system around and there are others including Joomla! and Drupal just to name a couple of alternatives. While we did consider the alternatives, there were a number of reasons why we preferred WordPress to the alternatives.
Usability is important for any user editing their own content. It’s got to be easy to edit the content you want to edit. If it’s not than you might as well not use a content management system. WordPress allows you to be able to edit your content easily. You just login to your admin area- go to your pages section – click the page you want to edit – change the content of the page in the text box and click update. Simple as that! While WordPress has added more and more features over the years making it more and more powerful, they haven’t sacrificed the usability.
There are thousands of designs that you can use for your WordPress site. These themes are from people all over the world contributing to make more and more choice available for users regarding what they want their design to look like. Some of these themes cost money, but there are also hundreds of free themes as well. If you do want your site to look really special though, you do usually have to pay a small amount of money. However, for a cost of £25-£40, you can get some really special, interesting themes. Do be careful to check reviews on themes you buy or download for your site, we’ve had a number of problems with poor coding, errors and incompatibilities with some of the themes we’ve used in the past, as a result we’ve now opted to recode all out themes ensuring any theme bought through us is 100% reliable and error free.
On first impression of looking at a WordPress site, you may think that there are features it lacks such as Ecommerce. However, plugins allow you to be able overcome the limitations of the default WordPress site. For instance, by adding the WooCommerce plugin, you can then add Ecommerce to your website and start selling products. It allows people who want more complex functionality on their website to add plugins to do this without getting in the way of people who want a simpler website. Some of these plugins do cost extra however most web design companies should provide these items within the quoted cost for the website.
WordPress is used by 22% of the top ten million most visited websites. So almost a quarter of 10 million websites use WordPress. That’s impressive especially compared to content management systems. For instance, only 3.1% of the same 10 million websites use Joomla! which isn’t bad but its nothing compared to WordPress.
With so many websites using WordPress, it benefits future WordPress users. Firstly, users can get help if they are struggling to work out how to use it. Secondly, it means loads of people have been able to test WordPress and been able to find problems with it and then improve it. Finally, it has meant that a whole industry has now been built around WordPress with lot of people offering themes and plugins for a set price. This means users get so much more choice regarding what they want their site to look like and the functionality of the site, plus of course its allowed companies like us to exist creating even more interesting, powerful and complex sites but with a solid tested groundwork to build on.
Some readers may already know of WordPress.com which allows users to make their own blogs that is then hosted on WordPress.com. This makes it a lot easier to get started than using WordPress.org. However, this does come with a lot of limitations.
The first and most obvious one is the URL you are given. If Digital Medium was using WordPress.com as opposed to WordPress.org, you would probably be reading this blog on http://digital-medium.wordpress.com as opposed to http://digital-medium.co.uk which is not a great URL for people to remember.
In addition, you are much more limited in terms of the plugins and themes you can use. Premium themes are now allowed by WordPress and you can only select from their repository which contains some good themes but not many.
We’ll be happy to answer any further questions you have, feel free to get in touch.
- 19 Jun 20144 Tips on Choosing A Great Domain For Your Website
When thinking about launching a website, it is important to choose a good domain name to maximise your website’s visibility. To help you achieve this, we have compiled the following tips:
1. The name of the domain should be the name of your business
It’s imperative that you try to keep the domain name and the business name the same as each other. If you expect anyone to find your website by word of mouth then make it as easy for them to find your site as possible. Having a company called ‘GoBananas’ but the web address ‘fruity.com’ isn’t much use unless your site is rigorously optimised for Google and already receiving lots of hits. Its generally expected that a companies web address will be their name plus an extension (usually either .co.uk, .com or .net) a customer or someone who has seen your marketing materials will hopefully walk away remembering your companies name if nothing else, this person should be able to return to their computer and put your name into google and immediately find your website. This is unlikely to happen if your company name and domain are different as its the search terms in the domain name that are most affecting the results, the fact that the page name and company name are same as the domain also strengthens this result generally ensuring a top first page rank for google searches on company names with a matching domain name.
2. Use a generic name or your brand name
Some people tend to think that if you are looking to sell a certain type of product like computers, the name of the domain must be really generic like “computers.com”. You can see that these generic domains are worth a lot of money. However when people buy items such as a computer, they tend to already have specific ideas in mind, whether it be a brand such as Dell or Hewlett Packard or a particular ‘type’ of product e.g laptops, desktop computers etc so having a very generic domain name can actually end up returning far less resulting page views.
In general it is better to use your brand name, especially if you are really looking to grow your business in the future. Domain names also create a history with google, the longer they exist in googles index the more trusted they become, having to change your domain name further down the line because your brand has grown and you picked a different domain when you setup the company for whatever reasons can seriously hurt your websites position in google and will effectively remove whatever history your domain has previously had with google (or other search engines).
3. Keep it local
If your business mainly operates in a local rather than a national scale, consider putting the city or county in your domain. So for example, if your business was mainly based in Bristol and you sold computers, a good domain for this business might be “buycomputersbristol.co.uk”. Note that the domain in this example uses a .co.uk extension instead of .com, .co.uk domains tend to be a cheaper option than .coms and theirs very little difference between them, in short .com’s tend to be for international companies or sellers while a .co.uk simply stands for ‘company uk’ as in a company registered within the united kingdom. Some people believe a .co.uk domain can actually provide better google rank results in local searches over .coms, although this is an unproven theory.
4. The new domain extensions
So what about the new domains? Now as well as the .com, .co.uk, .net extensions, there are now also .ninja, .camera and .guru among many other new domain extensions.
To be frank, I would really avoid these at all costs. Firstly, buying some of these new domains can be really difficult. Some registrars don’t support certain domain extensions while others do and even when you find one it does, it can be really expensive. In addition, the .com domains are still worth the most.
Having said that though, some of these new domain extensions may take off and there are some better new domain extensions than the ones I have mentioned. While some of these new domain extensions are expensive, some are also very cheap. In fact, you could even buy some of these new domains and see if they rise in value over the next few years.
However, these new domain extensions aren’t very well known and you risk shutting out a lot of potential business if you used a different domain extension.
These are just some of the more important points to consider when choosing a domain and some of these points may not work for all businesses. If you need help choosing a domain for your business, please contact us and we will be happy to help.
- 18 Jun 2014New Web Design Packages! Now Even Better & From Only £150!
We’ve rejigged out packages to bring you an even better deal! We now offer a ‘barebones’ package for those who just need a bit of help getting a simple template setup. We’re also now offering FREE Web Hosting and a FREE .co.uk Domain Name for the FIRST YEAR!