How to Create a Facebook Page for Business
Hundreds of millions of people use Facebook everyday! Tap into this gigantic audience of potential customers by setting up a Facebook Page for your business.
The process is relatively simple:
Stage 1: Select a Classification
Navigate to https://www.facebook.com/pages/create.php. This page will offer six different classifications to choose from:
Each of these classifications provides more relevant fields for your desired Page. The screenshot below illustrates the fields required when the Local Business or Place category is chosen.
Select your desired classification and then carefully choose the official name for your Business Page. Facebook does allow you to change your name and URL once but it is best avoided as not the easiest of processes!
Stage 2: Fill Out Basic Information.
You will be automatically walked through four basic sections to complete the fundamental aspects of your Page.
Section 1 – About
This serves as the main 2-3 sentence description of your company. This will feature on your main page, so ensure it is richly informative, succinct and engaging. Include a link to your company website as well. This is also where you can enter your unique domain (that, as previously mentioned, can only be changed once). For example, Digital medium Facebook Page employs the URL facebook.com/digitalmediumbristol.
Section 2 – Upload Profile Picture
You’ll be asked to upload a picture. This is the primary visual icon of your page, appearing in search results and alongside any comments you publish. The recommended size is 180 x 180 pixels, but any perfectly square image will suffice!
Section 3 – Add To Favorites
Each individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here, ( similar to bookmarking a web page in your web browser), for easy access.
Section 4 – Reach More People
Facebook will ask you to create an advertisement to draw attention to your Page. Advertising is not free so it may not be prudent to pay for ads at this stage as there is nothing as yet on the Page that would be attractive enough to visitors to “Like” your page.
Stage 3: Become Familiar with Admin Panel
The Business Page is now live and Facebook will request if you want to “Like” your Page. It is not effective to do so at this stage as this “like” will appear in NewsFeeds of those you are personally connected to on Facebook and alert them to your Business Page which isn’t yet complete in terms of content.
Look for “Settings” in the top navigation bar and click on it which will bring up a vertical navigation bar on the left hand side. Among the options presented are:
Page Info. This allows you to add additional information about your business and depending on which classification was chosen at Stage 1 further fields are revealed.
Notifications. Here you determine when and how you would like to receive Page alerts. Be conscious of setting a frequency that dovetails into your social media marketing schedule.
Page Roles. Even if you are the main manager of the Page, you may wish to give access to your Facebook Page to employees. Here, you can invite other colleagues to make changes and add content to your Pages. This facility will allow responses by those in your organisation best equipped to deal with the specifics of questions, eg. technical, ordering, public relations issues etc. At busy times you may choose to outsource social media and you may prefer that a designer uploads images to your Page.
Stage 4: Publish Content to your Page
You now need to publish content to your Page and you need to begin with Posts! Facebook presents six options:
- Plain text status
- Photo with caption
- Link with caption
- Video with caption
- Event page
- Location check-in
Ensure to use a variety of content in order to engage the visitor! Consider carefully as to what your target audience requires from your Page. What stats would they like to read? What links would they like to click? By clicking the little grey arrow in the top-right corner of each post and then clicking “Pin to Top”you can move one of your posts to the top of your Page’s Timeline for seven days. This feature is excellent for product announcements, business news and events, and any post which you wish to highlight!
Usually, this is a branded image to help attract people to your Page and spans the top of your Facebook Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.
Now your Page is populated with content, you can start strategically inviting users to “Like” it. It is recommended to invite users in the following manner:
- Colleagues – to “Like” your page and its content to build some initial activity.
- Supporters in your network. Let them know you are on Facebook and encourage them to engage with your posts.
- Customers. An active Page will provide interest and thereby engagement.
.With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to view the number of visitors engaging with your Page and content.
Stage 5: Gauging Growth
In order to evaluate your marketing decisions on Facebook use the embedded metrics. Simply click the “Insights” option in the top navigation to see the following:
Overview: This tab displays a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
Likes: This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to quantify the breakdown of paid versus organic growth.
Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking with the posts of that day to see if you can replicate that reach.
Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.
Now you are up and running you can enjoy all the engagement with potential and existing customers. Facebook is a really valuable marketing tool in an increasingly digital age!